Information Product Opportunities
1.
Information Product
a) Generally, an information product is any
chunk of knowledge that has been recorded in some fashion - whether that be in
a print format, an audio format, or a video format - so that it can now be
passed on to others.
b) As ‘digital goods’, If it delivers knowledge and
you can e-mail it to the customer or offer it as a downloadable file, then it
qualifies as an information product.
2.
Information Product Formats
a) Print books and
e-books
b) Booklets and
special reports
c) Manuals and
workbooks
d) Audio cassettes,
CDs, or downloadable audio files
e) Videotapes and
DVDs
f) Teleclasses
g) Subscription-based
web sites
3.
Being Infopreneurship
a) BusinessDictionary.com
i)
Information entrepreneur.
ii)
Business person who collects information from several
sources, and combines it into novel ways to serve the readers' needs.
iii)
H. Skip Weitzen (author of the book 'Infopreneur')
describes an infopreneur as "a person who gathers, organizes, and
disseminates information as a business venture or as a value-added
service."
b) Wikipedia.com
i)
a person whose primary business is gathering and
selling electronic information.
ii)
an entrepreneur who makes money selling information
on the Internet
4.
Benefits of Information Products
a) Passive income
i)
Once an
information product is created and the distribution is automated, sales can
occur with little additional effort.
b) Cost of entry
i)
The cost of
creating electronic product is minimal
c) Expert status
i)
Publishing a
book enhances your credibility and can lead to speakling engagements and media
interviews.
d) New products bring new customers
i)
Each product may
appeal to each customer differently
e) Marketing opportunities
i)
Each new product
helps you reach new markets with your
advertising efforts
f) Cross-promotion opportunities
i)
Giveaways are
strategy to attract new customers as well as increase exposure to your target
audience
g) Potential for corporate deals
i)
You could resell
your content to corporations or other professional organizations to give away
to their customers or for use as training materials
h) Word of mouth
i)
When you create
products with tremendous value, inevitably your customers ase going to talk
about it.
5.
Generating Information Product
6.
Creating Information Product Content
a) Ask your audience:
“ what is your biggest question (or challenge) about
X?” (“X” is your specific topic)
b) Use a survey to your target audience or other people
who are also interested in that topic
c) Write down your tips, techniques, strategies, or
steps that solve the most popular questions or challenges
7.
Keys to Success with Information Produtcs
a) Quality : make sure you produce with highest quality
b) Expertise : demonstrate any credentials that you
have in your field
c) Value : check to see how your competitors are
pricing their products
d) Delivery : product delivery needs to be efficient
and timely.
e) Marketing : a solid marketing plan is essential to
success with info products
f) Repetition : the average consumer needs to be
exposed to a product 6-8 times before making a buying decision
g) Development : all info product should be up to date.
New product should be in development and complement the other products you have available
8.
Strategies for Promoting Information Products
a) Build a website specializing in topics related to
your products
b) Provide free information as a teaser or sample
c) Find public speaking engagements
d) Free teleconferences
e) Free newsletters and e-zines
f) Up-sell and promote additional products when someone
makes a purchase
g) Establish yourself as an expert in your field by
being seen and heard everywhere
h) Create an affiliate program
i)
Swap advertising
with websites and e-zines that reach your target market
9.
Being an Expert!
10.
Building an Expert Platform
a) Consulting
b) Establish a Website
c) Public Speaking
d) Teach Classes
e) Publish Articles
f) Branding
g) Blogging
h) Online Experts (www.AllExperts.com)
11.
Case Study
a) www.SiteSell.com
b) www.sharingvision.biz
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