Week #10 - Making Information Product

1.       The Business Impact of Writing a Book

 Survey from RainToday.com

2.       Option

a)      Write by yourself

b)      Solicit contributions from others

c)      Hiring a ghostwriter

d)     Record the contents and hire someone to transcribe and edit it for you

e)      Investing in dictation software

Offline Marketing Techniques

1.     Marketing Techniques

a)      Writing Effective Sales Copy

i)        Appeal to your customers emotions

ii)      Example:

“If you’re tired of reporting in to a job that you don’t like and you want to earn more money now, you will find over a hundred ideas for careers that could change your life! Our special report, ‘101 Money-making Careers’, is loaded with ideas for new job opportunities that you can pursue today. We’ll show you how to easily transition into a different field where you will find exciting work and a better quality of life. Don’t wait-your new life is waiting for you! Order today for just $19.95”

Online Marketing Techniques

1.     Send a Newsletter or e-Zine

a)      Creates ongoing communications with your customers and allows you to advertise new products, services or events

b)      As additional revenue stream by selling advertising space to other business

c)      Contents:

i)        Calender of events

ii)      New product announcement

iii)    A coupon

iv)    Articles

v)      Quotes from satisfied customers

vi)    Etc

d)     Using technology providers and autoresponders to automate your responses to e-mail or proactively send message to people on your list

Week #11 - Selling Information Product

Building Website

1.     Optimize Your Website

a)      Domain search and website setup

i)        Check if your domain is available
ii)      Consider using acronym and abberviation
iii)    Register your domain name and choose hosting provider

b)      Site Design

i)        Visually appealing and looks professional
ii)      The content is edited and information is organized

eBooks: Make Money While You Sleep

1.       eBooks Advantages

a)      Once it is ready for sale, it can continue to generate revenue for years to follow with very little overhead

b)      Can be offered in addition to a print book

c)      Being searchable by key word, making it easy for readers to locate specific information

Week #9 - Information Product

Information Product Opportunities

1.       Information Product

a)      Generally, an information product is any chunk of knowledge that has been recorded in some fashion - whether that be in a print format, an audio format, or a video format - so that it can now be passed on to others.

b)      As ‘digital goods’, If it delivers knowledge and you can e-mail it to the customer or offer it as a downloadable file, then it qualifies as an information product.

CONTOH BUSINESS PLAN (MeMagz)

 ME! Magz

Multimedia Experience

Creative Design

Business Plan

  

MeMagz, Jln Sarijadi, Bandung

Telp & faks 022 - 66778899