Week #11 - Selling Information Product

Building Website

1.     Optimize Your Website

a)      Domain search and website setup

i)        Check if your domain is available
ii)      Consider using acronym and abberviation
iii)    Register your domain name and choose hosting provider

b)      Site Design

i)        Visually appealing and looks professional
ii)      The content is edited and information is organized

c)      Shopping carts and credit cards

i)        Create your own shopping cart OR use one from vendor

(1)   Yahoo!(http://smallbusiness.yahoo.com/merchant)

(2)   Paypal (http://paypal.com)

(3)   1ShoppingCart (www.1shoppingcart.com)

d)     Website Content

i)        According to your target audience
ii)      Basic information:

(1)   About us
(2)   Contact us
(3)   Privacy Policy
(4)   Disclaimer
(5)   Subscribe Link

e)      Search Engine Optimization

i)        Titles, keywords, and content

(1)   Every page should have its own title
(2)   Repeat important keyword phrase throughout the page

ii)      Submit to search engines
iii)    Site updates

(1)   Don’t make changes to every page all at once

iv)    Links

(1)   More links to your website, the better

v)      Paid search engine optimization and placement

(1)   Google AdWords (www.google.com)
(2)   Overture (www.overture.com)

f)       Web Blog

i)        Blog can improve the web traffic
ii)      Leave comments to other blogs which include a link back to your own blog

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