1.
eBooks Advantages
a) Once it is ready for sale, it can continue to
generate revenue for years to follow with very little overhead
b) Can be offered in addition to a print book
c) Being searchable by key word, making it easy for
readers to locate specific information
2.
Formatting and Delivery
a) Using word precessing application (such as PDF
creator) to make eBook and distribute it
b) OR, through an electronic publishing services.
i)
Handle the
ordering process, collect the buyer’s paymnet, and deliver the download
c) If you dont automated the delivery process, make
sure it is delivered in a short time
3.
eBook Layout
a) Cover Page: title, author, and a web site link
b) Title page: repeat the title and author information
and includes a copyright statements
c) Addition:
i)
Table of
contents
ii)
Chapters
iii)
Directory of
resources
iv)
Glossary of
terms
v)
Author bio
vi)
List of
additional products
vii)
Order form
Other Information Products
1.
Teleseminars
a) Is an informational seminar conducted on the
telephone.
b) The host reserves a conference call line with a
teleconference service provider and attendees dial in to the designated phone
number to listen the call
i)
Some are
interactive
c) For content ideas, consider giving how-to
presentations or interviewing an expert on a popular topic
2.
Audio and Video Products
a) Recording events where you are already speaking or
attending is the most natural way to develop audio and video products
b) Product should be professionally edited and packaged
3.
Seminars and Workshops
a) To create seminar or workshop need big investment
i)
You can alliance
with another business owner
b) You can planning an event OR speak at other people’s
seminars
4.
Electronic Classes
a) Host live web-based seminars (video conferencing)
b) Deliver classes via e-mail on a daily or weekly basis
c) Set up autoresponders and automate the use of e-mail
to teach classes
d) Set up a forum
e) Use computer based training (CBT) software
f) Host a live teleseminar
5.
Subscription Newsletters
a) Subscription sales can generate excellent ongoing
revenue, but newletters also require a fair amount of work.
i)
The content
needs to be fresh
ii)
The quality
needs to be top-notch
iii)
The delivery
needs to be consistent
b) If you deliver it via e-mail, you can:
i)
Insert the text
directly
ii)
Provide a link
to read the content online
iii)
Deliver it in
PDF format
6.
Pricing Strategies
a) Considering these variables:
i)
How much
competition you have and what it is charging for comparable products
ii)
Costs for
production and delivery
iii)
The size of your
audience
iv)
The uniqueness
of your offerings
v)
How much
commision you want to offer your affiliates
vi)
Overall demand
for your products
Tambahan, BACA JUGA Week #10 - Making Information Product
0 komentar:
Post a Comment