Online Marketing Techniques

1.     Send a Newsletter or e-Zine

a)      Creates ongoing communications with your customers and allows you to advertise new products, services or events

b)      As additional revenue stream by selling advertising space to other business

c)      Contents:

i)        Calender of events

ii)      New product announcement

iii)    A coupon

iv)    Articles

v)      Quotes from satisfied customers

vi)    Etc

d)     Using technology providers and autoresponders to automate your responses to e-mail or proactively send message to people on your list

2.     Press Kit/Press Release

a)      Collection of information and facts that media can access to learn about your company

b)      Content:

i)        Company overview or your bigraphy

ii)      Press release archives

iii)    Photos of you and your business

iv)    Testimonials from others

v)      Articles you have written

vi)    Contact informations

vii)  etc

3.     Maximize Your Signature

a)      E-mail signature is an important billboard for your business

b)      Include contact information, website URL, and any other detail

c)      Don’t insert images

4.     Strategic Alliances

a)      Swap links to each other’s web sites

b)      Trade advertising space on web pages

c)      Trade advertising spance in e-zines

d)     Publish each other’s articles in e-zines

e)      Give away each other’s product as bonuses

f)       Support each other with new product release

g)      Offer affiliate programs

h)      Coproduce a new product

5.     Online Groups and Forums

a)      Groups are essentially forums on the Internet that allow members to exchange messages about the group’s primary matter

i)        Yahoo’s group, Google group

b)      Forums are like groups, but not have to subscribe and there can be numerous subtopics.

i)        Phpbb.com

c)      Hosting an active forum on your website can also encourage visitors to return frequently

6.     Start an Affiliate Program

a)      Offering incentives to others to help sell your products by paying commision for each sale

i)        A percentage or flat dollar amount for each sale generated by your affiliates

b)      Offer complete product descriptions and graphics images that can use on their websites.

7.     Other

a)      Get Testimonials

i)        Contact your best clients and ask them to write a paragraph about your business

b)      Hold a contest

i)        Use your information products as prizes

ii)      Be sure to alert the media about your contest

c)      Online Classified Ads

i)        Listing your Ad on www.craiglist.org

Tambahan, BACA JUGA Week #11 - Selling Information Product