1.
Marketing Techniques
a) Writing Effective Sales Copy
i)
Appeal to your
customers emotions
ii)
Example:
“If you’re tired of reporting in to a job that you
don’t like and you want to earn more money now, you will find over a hundred
ideas for careers that could change your life! Our special report, ‘101
Money-making Careers’, is loaded with ideas for new job opportunities that you
can pursue today. We’ll show you how to easily transition into a different
field where you will find exciting work and a better quality of life. Don’t
wait-your new life is waiting for you! Order today for just $19.95”
b) Writing opinion in the newspaper
i)
Send your
opinion to the editor and include a brief author bio (just one or two sentences
with your web site link)
c) Public speaking
i)
Give educational
presentations relating to your subject area
d) Written correspondence
i)
To thank a
customer for their business
ii)
To welcome a new
client
iii)
To appologise
for an error
iv)
To recognize a
birthday or anniversary
e) Promotions, contests, giveaways, and charity events
i)
To get media
attention
ii)
To build up a
newsletter database
iii)
To partner with
other businesses
f) Distributing flyers
i)
Potential
venues: bookstores, coffee shops, student centers, community centers,
libraries, etc.
g) Making your business card a keeper
i)
Have the
backside of your card printed with some useful information
ii)
Example: include
a yearly calendar, tips relatoed to your business, or coupons/voucher
h) Direct mail
i)
Create a
newsletter or special brochure to mail to your prosepects
i)
Yellow Pages
i)
Place ads in the
phone book
j)
Ads in magazines
and newspapers
i)
One of the more
expensive venues for promotion and only works well for certain types of
business
k) Starting a referral program
i)
Offer your
customers some incentive to refer business to you
l)
Business
Networking
i)
Meeting people
in a variety of industries
Tambahan, BACA JUGA Online Marketing Techniques
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