Part 3 - Pengembangan Aplikasi E-Commerce

E-Commerce dan Internet Ekonomi

1.         Empat Tahapan Pengembangan

a)      Tahap 1: Pengembangan Arsitektur EC

i)             Arsitektur EC: Rancangan organisasi aplikasi dan infrastruktur situs EC

ii)           Komponen arsitektur:

(1)   Visi dan tujuan bisnis situs

(2)   Peta aliran informasi dan data

(3)   Modul-modul aplikasi yang memproses dan mengelola data serta informasi tsb.

(4)   Software dan hardware yang menjalankan aplikasi-aplikasi tsb.

(5)   Panduan implementasi arsitektur tsb.

Part 1. Perkembangan E-Commerce: Peluang dan Permasalahan

1.       Electronic Commerce

a)      Pelaksanaan commerce secara elektronik

i)             Masa depan elektronik menurut Michael Dertouzos (“What Will Be”): information marketplace

b)      Media elektronik memungkinkan hal-hal / kebiasaan / aplikasi baru

i)             Dengan adanya email, orang lebih sering menulis surat (elektronik)

2.       E-Commerce

a)      Automation

Otomasi bisnis proses sebagai pengganti proses manual (konsep “enterprise resource planning”)

b)      Streamlining / Integration

Proses yang terintegrasi untuk mencapai hasil  yang efisien dan efektif (konsep “just in time”)

Offline Marketing Techniques

1.     Marketing Techniques

a)      Writing Effective Sales Copy

i)        Appeal to your customers emotions

ii)      Example:

“If you’re tired of reporting in to a job that you don’t like and you want to earn more money now, you will find over a hundred ideas for careers that could change your life! Our special report, ‘101 Money-making Careers’, is loaded with ideas for new job opportunities that you can pursue today. We’ll show you how to easily transition into a different field where you will find exciting work and a better quality of life. Don’t wait-your new life is waiting for you! Order today for just $19.95”

Online Marketing Techniques

1.     Send a Newsletter or e-Zine

a)      Creates ongoing communications with your customers and allows you to advertise new products, services or events

b)      As additional revenue stream by selling advertising space to other business

c)      Contents:

i)        Calender of events

ii)      New product announcement

iii)    A coupon

iv)    Articles

v)      Quotes from satisfied customers

vi)    Etc

d)     Using technology providers and autoresponders to automate your responses to e-mail or proactively send message to people on your list

Week #11 - Selling Information Product

Building Website

1.     Optimize Your Website

a)      Domain search and website setup

i)        Check if your domain is available
ii)      Consider using acronym and abberviation
iii)    Register your domain name and choose hosting provider

b)      Site Design

i)        Visually appealing and looks professional
ii)      The content is edited and information is organized

eBooks: Make Money While You Sleep

1.       eBooks Advantages

a)      Once it is ready for sale, it can continue to generate revenue for years to follow with very little overhead

b)      Can be offered in addition to a print book

c)      Being searchable by key word, making it easy for readers to locate specific information

Week #9 - Information Product

Information Product Opportunities

1.       Information Product

a)      Generally, an information product is any chunk of knowledge that has been recorded in some fashion - whether that be in a print format, an audio format, or a video format - so that it can now be passed on to others.

b)      As ‘digital goods’, If it delivers knowledge and you can e-mail it to the customer or offer it as a downloadable file, then it qualifies as an information product.

CRM and Future Technology

1.       A Changing CRM Landscape

a)      Differing CRM technologies are competing for clients, and that competition should provide for

i)             Differences in product pricing
ii)           Improved system feature functionality
iii)         Different CRM applications that support sales and marketing programs

b)      In the next five years, we will see intense competition of CRM technology platforms as

Chapter 14 - The Future of CRM

Future CRM Strategy

1.       CRM Strategy

a)      “Implementing customer relationship marketing strategy ranks as one of the top 5 corporate objectives in 60% of enterprises worldwide.”

Scott Nelson – CRM Is Dead, Long Live CRM

b)      The promise of CRM is to provide companies an information-rich environment for developing winning customer strategies.

2.       What is the Problem with CRM?

a)      If CRM is so promising, why are the majority of U.S. companies still foundering with CRM?

i)             Companies report mixed results!

ii)           Confounding when everyone agrees that CRM is necessary strategically.

Chapter 13 - Privacy and Ethics Considerations

1.       Consumer Privacy Concerns Touch Point Activity

a)      “Quid pro quo”

b)      Unsolicited direct mail

i)             Imbedded personal informationii)           Time to view and sort mailiii)         “Open-the-envelope” tricksiv)         Offensive or inappropriate mailv)           Mail as a result of recent activityvi)         Overuse of personalization